PROPOSED CONCEPT · SAW 'EM OFF: AGGIELAND INVADERS · A custom brand arcade game
AO Aggieland Outfitters ▶ Play the Demo
Interactive Brand Experience · Concept Proposal

Saw 'Em Off

Aggieland Invaders

A custom retro arcade game where Aggieland fans saw the horns out of the sky. Built from your own registered horns mark — no borrowed logos, 100% on brand. Here's the concept, a playable demo, and what it takes to ship it.

Saw 'Em Off title screen
The Concept

Space Invaders, the Aggie way

Everyone knows the arcade classic. We give it one perfect twist: the invaders are longhorn horns flipped to point down — the literal "saw 'em off." Players man a maroon cannon and saw them out of the sky before they reach the ground.

Horns down = saw 'em off

The enemy is your own horns mark, inverted. Instantly readable to every Aggie, and a tradition your store already lives by.

You fire saw blades

The player's shots are spinning saw blades. The whole loop — saw the horns off — is baked into the mechanics, not just the title.

Gig 'em finish

Clear every wave and the screen flashes "GIG 'EM!" A shareable, feel-good win that ends on your brand's high note.

See It In Action

This isn't a mockup — it already plays

A working prototype is live right now. Real movement, shooting, waves, score, and sound — on desktop and mobile. Click play and saw a few horns off yourself.

Title screen
Title screen — your real horns + skull mark, front and center.
Gameplay
Gameplay — five ranks of horns-down invaders, bunkers, saw-blade fire.
Built From Your Brand

Your actual mark, your actual colors

Nothing here is approximated. The invaders are rendered from your real horns vector, and the palette is pulled straight from aggielandoutfitters.com.

Aggieland horns mark

Pixel-perfect, not a redraw

We embed your real logo vector and re-tint it per rank. That means the enemy on screen is unmistakably your horns — and any future logo refresh flows straight in.

MAROON
#5C0C2D
GOLD
#FABD40
INK
#1C1D1D
OFF-WHITE
#F2F2F2
Why It Drives Sales

A toy that works for the store

Fun is the hook. The payoff is traffic, dwell time, and a reason to come back — wired straight into shopping.

%

Unlock a promo code

Beat a score, reveal a discount. Turns a play session into a checkout.

Capture emails

"Play for a prize" gates a high score behind an email — feeding your list.

🏆

Leaderboard

Game-day high-score boards keep fans coming back and competing.

Social share

"I sawed off 47 horns" share cards put your brand in fans' feeds.

Embeds anywhere

Drops onto the storefront, a landing page, or a game-day kiosk.

Seasonal swaps

New waves or skins for rivalry week, bowl season, or a sale.

Scope

Two ways to ship it

Start lean and get a polished game live fast, or go all-in on the marketing build. Either path starts from the prototype that already exists.

Lean Brand Toy

~1–1.5 weeks to launch
  • Polish the prototype into a launch-ready game
  • Sound, music, screen-shake and "juice"
  • Mobile + desktop tuning
  • Endless / escalating mode
  • Deployed to its own page, ready to share
Most impact

Full Marketing Build

~3–4 weeks to launch
  • Everything in the Lean toy, plus:
  • Online leaderboard with initials
  • Promo-code unlock + email capture
  • Social share cards & analytics
  • Power-ups + a boss "mega-horns" wave
  • Embedded on the storefront
Level Of Effort & Feasibility

Low risk, fully proven

Space Invaders is one of the most solved designs in gaming, and the core loop is already running. There are no technical unknowns — only how much polish and marketing wiring you want.

PhaseWhat you getEffortStatus
0 · PrototypePlayable core loop, on-brand artBuiltDone
1 · Playable MVPPolish, sound, mobile, endless mode, live page~1–1.5 wksReady to start
2 · Marketing layerLeaderboard, promo unlock, email capture, share, embed~1.5–2.5 wksOptional
3 · Polish & launchPower-ups, boss wave, full device QA, accessibility~1 wkOptional

Investment

Scoped to fit your managed monthly plan with a heavily discounted build — hosting, leaderboard, and seasonal content swaps included. We'll walk through the numbers together.

Brand & Trademark

Already in your DNA

"Saw 'Em Off" is already one of your live store categories, and the game uses only your own registered horns mark — no Texas A&M marks, no University of Texas marks. We'll do a quick joint sign-off on the final title and art before launch. Prefer a different name? "Horns Down," "Beat the Horns," and "Gig 'Em Invaders" are ready alternates.

Next Step

Let's saw 'em off

Play the demo, then let's pick a package and a launch window. We can have the Lean version live in about a week.